AboutNouf
Dr. Nouf Alsaadi is a Research & Development professional with over eight years of experience in research and consultancy across the public and private sectors in Saudi Arabia and the United Kingdom. Her experience includes market and industry research, vendor and solution benchmarking, emerging technologies, and innovation. She brings a research-led and analytical approach to translating insights into strategic opportunities and supporting informed decision-making.
Her multidisciplinary experience spans education, wellbeing, career development, emerging technologies, and social impact, with a portfolio of applied research and consultancy projects alongside published research in international journals.
At Wave, Nouf applies this experience across Strategy & Transformation initiatives, including Wave Axis, where she has contributed to brand development and positioning, market research, vendor assessment, start-up engagement, and media market analysis to support strategic development and assess potential opportunities within Wave's ecosystem.